Gain visibility and traffic through the search engines.
Increase the visibility of your website and get new clients through targetted Search Engine Optimisation.
Once your website is live, you need visitors. One of the ways to achieve this is through Search Marketing.
Search Marketing is the term that covers two areas; Search Engine Optimisation and Search Engine Marketing.
Search Engine Optimisation
Search Engine Optimisation is a process that results in your website showing in a prominent position in the organic search engine results. This includes work that is carried out both on and off your website. Firstly creating great, engaging content and then attracting links from external sources bring both real world visitors and search engine authority on your expertise.
Search Engine Marketing
Search engine marketing is a digital strategy used to increase the visibility of a website in search engine results pages (SERPs) through paid adverts. Search engine marketing is also more commonly referred to as paid search or pay per click (PPC).
An example of a popular Search Engine Marketing platform would be Google Adwords.