Is your web presence increasing the value of your business?
When you invest in a website and online systems of your own, that investment becomes an asset, adding to the value of your business. Subscriptions to third-party platforms work differently. The fees are paid for as long as you use the service, and the value they create remains with the platform, not with your business.
There is also the question of what happens if that platform closes or changes the way it works. A business built on someone else's platform has to operate on their terms, and its future rests in the hands of others. A website and systems of your own remain yours, serving your business in the way you need them to, for as long as you choose.
When you invest in a website and online systems of your own, that investment becomes an asset, adding to the value of your business. Subscriptions to third-party platforms work differently. The fees are paid for as long as you use the service, and the value they create remains with the platform, not with your business.
There is also the question of what happens if that platform closes or changes the way it works. A business built on someone else's platform has to operate on their terms, and its future rests in the hands of others. A website and systems of your own remain yours, serving your business in the way you need them to, for as long as you choose.
